Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition IrrelevantAudiobook CD - 2006
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Publisher: Prince Frederick, Md. : Recorded Books, 
Branch Call Number: SCD 658.8 Kim
Characteristics: 6 sound discs (7 hr.) : digital ; 4 3/4 in