Blunders in International Business

Blunders in International Business

Book - 1999
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This book explores the relationship between the management of creativity and creative approaches to management.

A revised and expanded edition of this popular book on international business blunders.
Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald's, and Toyota.
Blunders from previous editions have been updated.
Errors relating to particular areas of activity - marketing, strategic management, translation, corporate governance, and so on - are grouped together.
The blunders illustrate valuable lessons, as well as being entertaining
Publisher: Malden, MA : Blackwell Business, 1999
Edition: 3rd ed
ISBN: 9780631217763
0631217762
Branch Call Number: 658.049 B658, 3rd ed
658.049 B658 3rd ed
Characteristics: ix, 172 p. ; 22 cm

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