The Bottom Line or Public Health
Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter ThemBook - 2010
"The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of nongovernmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals." "The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line."--BOOK JACKET.
Publisher: New York : Oxford University Press, 2010
Branch Call Number: 362.1 B751
Characteristics: xix, 570 p. : ill. ; 25 cm