Branding Intelligence Made VisibleBook - 2011
"Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"-- Provided by publisher.
Publisher: Hoboken, New Jersey : Wiley, , ©2011
Branch Call Number: 658.827 Wheeler
Characteristics: 144 pages : illustrations (chiefly color), map ; 24 cm