Brand Atlas

Brand Atlas

Branding Intelligence Made Visible

Book - 2011
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"Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"-- Provided by publisher.
Publisher: Hoboken, New Jersey : Wiley, [2011], ©2011
ISBN: 9780470433423
0470433426
Branch Call Number: 658.827 Wheeler
Characteristics: 144 pages : illustrations (chiefly color), map ; 24 cm

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