Essential Principles for Fundraising Success

Essential Principles for Fundraising Success

An Answer Manual for the Everyday Challenges of Raising Money

Book - 2005
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Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising-developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies
Publisher: San Francisco : Jossey-Bass, c2005
Edition: 1st ed
ISBN: 9780787975845
0787975842
Branch Call Number: 361.7 Alexande
Characteristics: xi, 190 p. ; 24 cm
Additional Contributors: Carlson, Kristina J. 1964-

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