Marketing Today's Academic Library

Marketing Today's Academic Library

A Bold New Approach to Communicating With Students

Book - 2009
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In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Publisher: Chicago : American Library Association, 2009
ISBN: 9780838909843
0838909841
Branch Call Number: 021.7 M429
021.7 M429
Characteristics: xv, 171 p. : ill. ; 23 cm

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