Marketing Today's Academic Library
A Bold New Approach to Communicating With StudentsBook - 2009
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Publisher: Chicago : American Library Association, 2009
Branch Call Number: 021.7 M429
Characteristics: xv, 171 p. : ill. ; 23 cm