Transform your Business by Being RemarkableAudiobook CD - 2009
Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.
Publisher: Prince Frederick, MD : Recorded Books, p2009
Branch Call Number: SCD 658.8 Godin
Characteristics: 3 sound discs (3 hr.) : digital ; 4 3/4 in