The Real Mad Men

The Real Mad Men

The Renegades of Madison Avenue and the Golden Age of Advertising

eBook - 2012
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Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and.
Publisher: New York : Running Press, 2012
ISBN: 9780762442430
Characteristics: 1 online resource (225 p.)
Additional Contributors: OverDrive, Inc


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