Brand Bible

Brand Bible

The Complete Guide to Building, Designing, and Sustaining Brands

Book - 2012
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A comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Publisher: Beverly, Mass. : Rockport Publishers, c2012
ISBN: 9781592537266
Branch Call Number: 658.827 M655
Characteristics: 312 p. : col. ill. ; 25 cm
Additional Contributors: Rodrigo Corral Design (Firm)


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Sep 18, 2012

This is a really great book for anyone interested in reading up on their favorite brands or anyoneone interested in marketing. Recommend!


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