The Mobile Marketing Revolution
How your Brand Can Have A One-to-one Conversation With EveryoneBook - 2012
The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.--From publisher description.
Publisher: New York : McGraw-Hill, c2012
Edition: 1st ed
Branch Call Number: 658.872 A456
Characteristics: xv, 223 p. : ill. ; 24 cm