Managing Cultural Differences

Managing Cultural Differences

Global Leadership Strategies for Cross-cultural Business Success

Book - 2011
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The international nature of modern Business means that individual and organizational success is no longer dependent solely on business acumen- our ability to understand, communicate and work with people in different countries and cultures around the world is more important than ever as more companies rely on their global reach to achieve the best profit and performance. For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace.
Publisher: Burlington, Mass. : Butterworth-Heinemann, c2011
Edition: 8th ed
ISBN: 9781856179232
1856179230
Branch Call Number: 658.18 M829 8th ed
Characteristics: xv, 570 p. ; 25 cm

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