Sensory Evaluation PracticesBook - 2012
Presents the latest developments and methods of sensory evaluation, including those in areas of the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods such as laddering, emotional profiling, and applications of qualitative research are explored. Sensory evaluation testing establishes the consumer acceptability of a product. It can help identify issues before general production has begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. The proper sensory testing process, application, measurement, and interpretation of results is imperative for the product developer as well as the product marketer.
Publisher: Boston : Elsevier/Academic Press, 2012
Edition: 4th ed
Branch Call Number: 664.072 S877 4th ed
Characteristics: x, 438 p. : ill. ; 25 cm