Encyclopedia of Global Brands

Encyclopedia of Global Brands

eBook - 2013
Rate this:
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Publisher: Detroit : St. James Press, 2013
Edition: 2nd ed
ISBN: 9781558628540
1558628541
Characteristics: 1 online resource (2 v. (x, 1183 p.))
Additional Contributors: Gale Group

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at OPL

  Loading...
[]
[]
To Top