Encyclopedia of Global BrandseBook - 2013
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Publisher: Detroit : St. James Press, 2013
Edition: 2nd ed
Characteristics: 1 online resource (2 v. (x, 1183 p.))