Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer BehaviorBook - 2014
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.--back cover.
Publisher: Sebastopol : O'Reilly, 2014
Branch Call Number: 658.8 Finger 2014
Characteristics: xxvi, 304 : illustrations ; 23 cm