We Are All Weird

We Are All Weird

The Rise of Tribes and the End of Normal

Book - 2015
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World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Publisher: New York, New York :, Portfolio/Penguin,, 2015
ISBN: 9781591848240
1591848245
Branch Call Number: 658.81 Godin 2015
Characteristics: 103 pages : illustrations ; 19 cm

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