Advertising Design and Typography

Advertising Design and Typography

Book - 2015
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, -- Publisher description
Publisher: New York, New York :, Allworth Press,, 2015
Edition: New updated edition
ISBN: 9781621534815
Branch Call Number: 741.6 W582
Characteristics: 222 pages : color illustrations ; 28 cm

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