Dead Companies Walking

Dead Companies Walking

How A Hedge Fund Manager Finds Opportunity in Unexpected Places

Book - 2015
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Unlike most investors, who live in fear of failure, Scott Fearon actively seeks it out. He has earned millions of dollars over the past thirty years shorting the stocks of businesses he believed were on their way to bankruptcy. In Dead Companies Walking, Fearon describes his foolproof formula for spotting these doomed businesses, and how they can be--extremely profitable investments. In his experience, corporate managers routinely commit six common mistakes that can derail even the most promising companies: they learn from only the recent past; they rely too heavily on a formula for success; they misunderstand their target customers; they fall victim to the magical storytelling of a mania; they fail to adapt to tectonic shifts in their industry; and they are physically or emotionally removed from their companies' operations. Fearon has personally interviewed thousands of executives who were headed, unknowingly, for bankruptcy -- from the Texas oil barons of the 80s to the tech wunderkinds of the late 90s to the flush real estate developers of the mid-2000s. Here, he explores recent examples like JC Penney, Herbalife and Blockbuster Entertainment to help investors better predict the next booms and busts -- and come out on top.
Publisher: New York City, NY :, Palgrave Macmillan,, 2015
ISBN: 9781137279644
1137279648
Branch Call Number: 332.63 Fearon 2015
Characteristics: vii, 243 pages ; 25 cm

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ricardohdz
Jul 09, 2018

A recount of his experience as investor and hedge fund manager, this book rather than “financial literature” in strict sense is a compresehgensive list of practical (and moral) recommendations on how to act in the markets. Each chapter features two or three companies that exemplify one of the six common mistakes that are central in the book: relying too much on recent past, relying on formulas, lack of attention to target segment and customers, manias, shifts in industries and lack of proper management.

An interesting read that showcases many of the common traps and issues in the financial markets.

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