Insights From a Content MarketerInsights From a Content Marketer
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Website or Online Data, 2012
Current format, Website or Online Data, 2012, , No Longer Available.Website or Online Data, 2012
Current format, Website or Online Data, 2012, , No Longer Available. Offered in 0 more formatsAuthor C.C. Chapman teaches how storytelling-creating a compelling narrative around your content or product-is at the heart of both marketing and business, using examples from his own career.
Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytelling-creating a compelling narrative around your content or product-is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.
Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytelling-creating a compelling narrative around your content or product-is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.
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- Carpenteria, CA lynda.com 2012,
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