Daniel Coyle spent three years researching the question of what makes a successful group tick. Coyle discovered that high-performing groups relentlessly generate three key messages that enable them to excel: 1) Safety - we are connected. 2) Shared Risk - we are vulnerable together. 3) Purpose - we are part of the same story. Filled with first-hand reporting, fascinating science, compelling real-world stories, and leadership tools for building a cohesive, innovative, and successful group culture. Print run 50,000.
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