Shortcut your Startup

Shortcut your Startup

Speed Up Success With Unconventional Advice From the Trenches

eBook - 2018
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From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
Publisher: 2018
ISBN: 9781501173011
Characteristics: 1 online resource
Additional Contributors: OverDrive, Inc

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Jan 26, 2019

Authors are twin brothers who quit Goldman Sachs to launch their own specialty Vodka which sold for over $70 million. Both graduates of Columbia University and Harvard Business School, they now run M13 a VC advisory that helps scale businesses.

They ask probing questions on your end goals, idea or product, the market, consumer behavior, trends, funding, timing, and strategy. They offer data, strategies, and latest technology tools and resources to help startups achieve liquidity and longevity. Even an exit plan.

They stress investigation, testing, analysis, and improvement at every stage of the startup’s growth. Extensive knowledge of your business, your product, the market, and your customers are the keys to great success. “The deeper and better your insight, the better your business will be.”

They give counterintuitive advice: collaborate rather than compete; focus on milestones rather than time frames; don’t grab every new opportunity that comes along; divide your time between creating and managing; develop an authentic relationship with your consumers.

Beyond business essentials, this advanced level advice combines their perspective as an investor, an entrepreneur, and academic. An invaluable guide for every entrepreneur in any industry, not just tech startups, to avoid the unforeseen pitfalls and little-known mistakes that ruin good companies or good ideas. The Reums care and want you to succeed.


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