Marketing your Library's Electronic Resources

Marketing your Library's Electronic Resources

A How-to-do-it Manual for Librarians

Book - 2018
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If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.
Publisher: Chicago :, ALA Neal-Schuman, an imprint of the American Library Association,, 2018
Edition: Second edition
ISBN: 9780838915653
0838915655
Branch Call Number: 025.284 K36 2nd ed
Characteristics: xxi, 218 pages : illustrations ; 28 cm
Additional Contributors: LaGuardia, Cheryl - Author

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