A Practical Guide for LibrariansBook - 2018
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- Provided by publisher.
Publisher: Lanham :, Rowman & Littlefield,, 
Branch Call Number: 021.7 O91
Characteristics: xviii, 169 pages : illustrations ; 28 cm