Intentional Marketing

Intentional Marketing

A Practical Guide for Librarians

Book - 2018
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"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- Provided by publisher.
Publisher: Lanham :, Rowman & Littlefield,, [2018]
ISBN: 9781538108482
1538108488
Branch Call Number: 021.7 O91
Characteristics: xviii, 169 pages : illustrations ; 28 cm

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