The Manager's Guide to Competitive Marketing Strategies

The Manager's Guide to Competitive Marketing Strategies

Online Periodical or Article - 2005
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Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Publisher: London : Thorogood, 2005
Edition: 3rd ed
ISBN: 9781423787075
1423787072
9781854184047
1854184040
9781854183651
1854183656
9781854183705
1854183702
1854183656
Characteristics: 1 online resource (412 pages) : illustrations

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