I picked up this book because of the intriguing title. I knew nothing of this man because I am not interested in football but wanted to hear what he had to say. I found his dedication to "Black Lives Matter" and other causes to be humbling. He has educated himself on many injustices in the world- not just American blacks. He has established a foundation to help alleviate food deserts and many other causes and I would encourage you to read his book, I cannot do justice to the evolution of this thinking and activism.